PROGRAMMATIC VIDEO SPECIALISTS
YouTube. DV360. CTV. Built lean.
Senior programmatic expertise for agencies and brands. Lean structures, transparent costs and clearer decisions.
DV360
YouTube
Connected TV
CM360
Brand Lift
Search Lift
Programmatic Video
WHY NORTHPEAK
Focused platform expertise from audience and reach planning through delivery, measurement and quality control.
YouTube & Premium Video
Channel and format choices shaped around reach, attention and campaign objectives.
Audience Strategy
Practical audience design without unnecessary segmentation or structural complexity.
Frequency Control
Cross-campaign frequency planning designed to reduce waste and improve delivery.
Connected TV
Premium inventory and cross-screen planning with clear buying and measurement logic.
Measurement
CM360, lift studies and reporting selected to answer meaningful business questions.
Brand Safety & Quality
Inventory, setup and QA controls that protect quality without blocking useful scale.
WHY BRANDS AND AGENCIES CHOOSE NORTHPEAK
Senior Expertise
Direct access to experienced specialists across strategy, setup and delivery.
Transparent Commercials
Media, platform and professional fees stay clearly separated and understandable.
Specialist Focus
Deep concentration on programmatic video, platforms and measurement.
Lean Operating Model
The simplest workable structure, built for clear decisions and accountable delivery.
Flexible Engagement
Focused audits, campaign pilots, ongoing support or white-label capacity.
Responsive Senior Support
Senior involvement stays close when decisions, QA or escalation matter.
FOR AGENCIES
Northpeak works behind agencies as a specialist delivery partner for YouTube, DV360, CTV and measurement.
WHITE-LABEL DELIVERY
FLEXIBLE CAPACITY
SENIOR INVOLVEMENT
YOUR CLIENT RELATIONSHIP STAYS YOURS
AGENCY
Strategy & Client
NORTHPEAK
Specialist Delivery
OUTCOME
Execution & Learning
SERVICES
01
DV360 & PROGRAMMATIC
Strategy, setup, audience design, inventory and reporting.
02
YOUTUBE
Reach, frequency, formats, lift studies and creative guidance.
03
CONNECTED TV
Premium inventory, cross-screen planning and measurement.
04
MEASUREMENT & AUDITS
CM360, lift studies, platform audits and fee transparency.
FOR BRANDS
Media and platform costs stay separate. You pay for media. Northpeak is paid for specialist expertise.
MEDIA / PLATFORM / TECHNOLOGY → YOUR MEDIA COST
NORTHPEAK → CLEAR PROFESSIONAL FEE
PRICING / TRANSPARENCY
01
MEDIA
02
PLATFORM / DATA / TECHNOLOGY
03
NORTHPEAK FEE
04
EXTRA AGREED WORK
01 DEFINE
02 PLAN
03 BUILD
04 OPTIMISE
05 MEASURE
A NORTHPEAK PRINCIPLE
PROGRAMMATIC FEE AUDIT
Separate media costs, fees and unclear charges — so you can see exactly where the budget goes.
Clearer costs. Fewer assumptions.
TOTAL COST
MEDIA COST
PLATFORM / DATA / TECHNOLOGY
PROFESSIONAL FEE
UNCLEAR / UNVERIFIABLE
GAMING & ENTERTAINMENT
Brand and reach campaigns across gaming, entertainment and experience-led categories.
IGAMING & REGULATED MARKETS
Multi-market media execution where platform policies, messaging and compliance require tighter control.
AUTOMOTIVE & MOBILITY
Campaigns across automotive brands, dealerships, motorcycles and service businesses — from awareness to local demand.
HEALTHCARE & MEDICAL
Careful media execution for clinics, healthcare providers and medical products in policy-sensitive environments.
RETAIL & CONSUMER BRANDS
Video and programmatic campaigns for consumer products across food, apparel, furniture and other retail categories.
CONSTRUCTION & HOME
Reach and demand campaigns for construction, home improvement and residential product categories.
B2B & INDUSTRIAL
Specialist media planning for technical products, industrial businesses and longer B2B decision journeys.
PUBLIC SECTOR & PUBLIC INFORMATION
Campaigns designed to maximise reach, understanding and measurable awareness for public-information initiatives.
INSIGHTS
PLATFORM DECISIONS
DV360 vs Google Ads: Which Platform Should You Use?
A practical comparison of DV360 and Google Ads across inventory, control, measurement, YouTube, Connected TV and operating complexity — and how to decide which setup makes sense.
12 min read
DV360 GUIDES
What Is DV360? A Practical Guide to Display & Video 360
A practical introduction to Google’s Display & Video 360 platform — what it does, how campaigns are structured, what media can be bought and when advertisers actually need it.
14 min read
PRICING & TRANSPARENCY
DV360 Costs Explained: Media, Platform and Management Fees
A practical guide to the different cost layers around DV360 — and how advertisers can evaluate whether a commercial proposal is clear and transparent.
11 min read
FAQ
Do you work with existing media agencies?
Can you operate white-label?
Do you work across multiple markets?
Do you require a minimum media spend?
Can you audit an existing DV360 or YouTube setup?
START A CONVERSATION