SPECIALIST SERVICES

A focused set of services. Delivered at senior level.

Northpeak focuses on programmatic video platforms, execution and measurement — areas where specialist knowledge materially changes the quality of the work.

SERVICES

A focused set of services. Delivered at senior level.

REACH / FREQUENCY / DELIVERY

REACH / FREQUENCY / DELIVERY

01

DV360 & PROGRAMMATIC

Strategy, setup, audience design, PMP deals, custom bidding and reporting.

01

DV360 & PROGRAMMATIC

Strategy, setup, audience design, PMP deals, custom bidding and reporting.

02

YOUTUBE

Reach and frequency, Select, Masthead, CTV, Lift studies and creative guidance.

02

YOUTUBE

Reach and frequency, Select, Masthead, CTV, Lift studies and creative guidance.

03

CONNECTED TV

Inventory evaluation, premium CTV buying, cross-screen planning and measurement.

03

CONNECTED TV

Inventory evaluation, premium CTV buying, cross-screen planning and measurement.

04

MEASUREMENT & AUDITS

DV360 and CM360 audits, Floodlight, Lift studies and fee transparency.

04

MEASUREMENT & AUDITS

DV360 and CM360 audits, Floodlight, Lift studies and fee transparency.

OUR APPROACH

Simple structure. Serious execution.

01

DEFINE

Objective, audience, market and measurement.

02

PLAN

Channels, inventory, reach, frequency and budget.

03

BUILD

Campaign architecture, tracking and QA.

04

OPTIMISE

Use data for meaningful changes.

05

MEASURE

Explain what happened, why it happened and what to do next.

PROGRAMMATIC FEE AUDIT

Not sure what you are actually paying for?

See what is media cost, what is agency fee and what cannot be clearly verified.

CLEAR VIEW

FOCUSED BY DESIGN

We stay focused on what we do best.

Northpeak is intentionally not a full-service agency. Specialisation allows us to go deeper into the platforms, measurement and execution that matter most to our clients.

CORE NORTHPEAK EXPERTISE

YouTube

DV360

Connected TV

Programmatic video

CM360 measurement

Brand Lift & Search Lift

Audits and media transparency

Senior campaign execution

SPECIALIST PARTNERS WHEN NEEDED

Northpeak does not try to provide every digital discipline in-house.

WE DO NOT DIRECTLY PROVIDE

Social media management · General PPC management · Creative production · Website development · Full-service marketing retainers

However, clients are not left to solve these needs alone. If a project requires paid social, PPC, creative production, website development or another digital discipline outside our core expertise, we can recommend trusted specialist partners with whom we have established working relationships. Where useful, Northpeak can coordinate with these specialists so campaign strategy, measurement and execution stay aligned across channels.

“Specialist by design. Collaborative by default.”